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Open Innovation Market Study 2013: The Single Most Comprehensive Overview of the Market

For the second time, our major open innovation study explores that market of open innovation accelerators (OIA), organizations that help their clients to include external experts in all stages of an innovation project.

We generally find that the market for open innovation is getting mature. On average, OIAs have already conducted a high number of client projects, many of them 200 and more. The broad distribution of open innovation projects over various industry sectors also demonstrates that this approach cannot be limited to certain branches or sectors. The market in general demonstrates a strong demand for open innovation services.

Open innovation today has become a core tool in innovation management. But which is the right method for open innovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search? This totally updated, 2013 edition report provides a comprehensive analysis of the providers and platforms for open innovation.

We take a detailed look on the methods, cost, project and community structures, and market size. Our purpose is to support strategic decisions when planning an open innovation venture. Managers will gain an overview of the intermediaries available for open innovation and will get advice how to identify partners for their project.

We invited about 160 intermediaries to join a 90 min online survey investigating the OIA’s business model and environment, productivity, services offered, project specifics, and characteristics of their participant pool. In addition, we asked about estimates for the development of the open innovation market.

Besides a lot of highly interresting findings about the market for open innovation in general and the intermediary's role in it, we were also able to compile 188 detailed accelerator profiles. Using these, finding the innovation partner best suited for your individual venture will be easier than ever - and a lot less risky.

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Ebook version 307.90 Euro

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Authors of and responsible for this study

Prof. Dr. Frank T. Piller Head of the Research Group Email

Dipl.-Psych. Kathleen Diener Research Associate Email

Contest providers have the largest participant pools (“community”).

OIAs in this class can draw participants for a client project from up to 100,000 members.

The range of community members per service shows a high variation and overlapping in size.

• Workshops : 20-100
• Contests: 300-360,000
• Market search: 400-15,000
• Technical search: 3-500,000

We find that about 50% of community members participate in several projects. OIAs apply diverse mechanisms to motivate continuous participation of their community members´.

Ideas and concepts are the dominant outcome of an open innovation project

The distribution stays the same across all services, however asking for technological information tends to result in prototypes and IP transfer.